GROUP BUSINESS MODEL
We acquire and grow capital-light, sustainable and design-led bathroom and kitchen
products brands with strong, complementary and resilient market positions.
Our decentralised model ensures that decision making is close to our customers
and supply chain. We are focused on generating cash and reinvesting in our growth
as well as growing shareholder returns.
M&A
Our dedicated in-house corporate development team develops our M&A pipeline and leads transactions and integration. We target successful, capital-light businesses with strong management teams and growth plans that align with our strategy and culture. We deliver dedicated integration plans that realise growth synergies and drive benefits of Group scale.
GROWTH ACCELERATORS
We enable our brands to accelerate growth through a range of cross-Group resources, processes and programs. These include key account management, cross-selling programs, new product development coordination and a Marketing Forum. Each are focused on collaborating across our Group to increase sales and brand awareness.
OPERATING PLATFORM
We enable our brands to be more efficient and effective by collaborating across our Group on sourcing, warehousing and logistics, and technology and data. Our model is based on a culture of continuous improvement, collaboration and innovation. As we increase the level of collaboration, we are able to realise the benefits of scale.
ESG POLICY AND PROCESS
Our business model is underpinned by an ESG framework that focuses on our people, sustainable products and our impact on the environment and communities. We have a consistent set of policies, processes and systems that underpin this framework that we apply across the Group.
BRAND BUSINESS MODEL
Our individual brands are experts in in-house design, managed sourcing and customer
service. They are positioned in the mid-premium segment of the market and are differentiated
from the competition by great design and outstanding customer service. Our brands
benefit from being part of the Norcros Group through our financial support, organic growth
accelerators and scale-based operational efficiencies.
IN-HOUSE PRODUCT DESIGN TEAMS
Each of our brands specialises in niche, mid-premium, bathroom and kitchen products. Tacit category expertise, consumer insight and market knowledge drive product design and development. Group knowledge sharing enhances new product development, which boasts a robust pipeline and impressive annual vitality rates.
TECHNOLOGY
AND I.P.
Through the process of new product development, the brands within the Group develop technologies and intellectual property that drives competitive advantage. Brands within the Norcros Group can benefit from these inventions within their own product design and product innovations.
SUSTAINABLE PRODUCTS
Global megatrends, including climate change, energy transition and ageing populations, are creating an increasing focus on sustainability. In the future, there will be an increasing demand for bathroom and kitchen products that are less carbon-intensive, make more economical use of water and energy and cater for the needs of ageing consumers. Our focus on reducing energy consumption, social benefits and a circular economy drives our competitive advantage through sustainable products and ESG focus.
DEEP SOURCING
We leverage deep sourcing to thoroughly understand our suppliers’ operations and networks. By engaging with suppliers and subsuppliers, we ensure a resilient, transparent and strategically-aligned supply chain, proactively manage risks, maintain high-quality standards and foster strong supplier relationships, which enhances performance and competitiveness.
QUALITY AND RELIABILITY
Our commitment to quality and reliability is unwavering. Our products undergo rigorous testing to meet stringent quality and safety standards. We’re proud of our record, with less than 0.5% of customer products being recalled for quality issues and 0.001% for safety concerns. Our reputation as a reliable supplier is built on this dedication.
ASSURANCE
We excel in product assurance through meticulous planning, aligning quality standards with customer needs and regulatory requirements. In partnership with our manufacturers, we ensure consistent quality through robust process controls and inspections. Our culture of continuous improvement ensures customers receive reliable, high-quality products they can trust.
ROUTES TO MARKET
We primarily go to market through B2B channels. These include trade (merchants), specification (residential and commercial), retail and online, where we have many long-term customer relationships. In South Africa, we have a vertically-integrated model where, in addition to B2B channels, we have a retail division direct to consumers. We also export products from the UK and Ireland and South Africa, typically using local distributors or retailers.
TECHNICAL SUPPORT
Providing exceptional technical support to partners is a priority. We offer dedicated teams for swift, accurate issue resolution, technical drawings, product specifications, and installation instructions. Support is available through a variety of channels. Proactive follow-ups ensure satisfaction, and our feedback mechanism enhances support quality. Our tailored, responsive approach strengthens partnerships.
EXCELLENT CUSTOMER SERVICE
We are differentiated by our ability to provide timely, accurate and quality delivery of our products. This is enabled by our investment in stock, warehousing and logistics, customer communications and dedicated after-sales support.
Input & Key Resources
Value We Create
ESG DRIVES COMPETITIVE ADVANTAGE
And underlying our entire business model is ESG - driving our competitive advantage
PEOPLE
PRODUCT
PLANET