NORCROS
A POWERFUL CHOICE
Our Purpose: To create products and connections that offer sustainable choices for better living (helping nurture the world we love and share)
At Norcros, we believe in making a meaningful impact — on the lives of our customers, the strength of our business and the world we share. Our purpose shapes how we think, how we act and how we make decisions across the Group. It reflects the responsibility that comes with creating products people use every day — and the importance of getting those decisions right. We are focused on delivering welldesigned, high-quality products whilst making thoughtful, practical choices about how we operate — from how we work with our customers and suppliers, to how we manage our impact on people and the environment. This approach brings consistency to how we run our businesses, supporting long-term performance, strong relationships and sustainable growth.
Our culture of innovation and people-first philosophy ensures a dynamic and inclusive workplace, fostering the creativity and dedication needed to stay ahead in the market. By choosing Norcros, you align with a company that is dedicated to delivering exceptional value, making us the wise and powerful choice for investors, brands, partners, and employees alike.
Why we want to achieve our purpose
Better living, every day
We design products that people use every day — in homes, hotels and commercial spaces — and that creates an opportunity to make a real difference. By focusing on design, quality and ease of use, we help customers create better-performing, longer-lasting bathroom spaces that combine functionality with sustainability and style.
Responding to changing customer needs
Customer expectations are evolving — from sustainability and ease of installation to coordinated, design-led solutions. Our portfolio enables us to respond to these shifts, developing products that are easier to specify, fit and maintain, whilst supporting customers in reducing water and energy usage.
Explore our case studies to see how our core values come to life and discover why Norcros is the trusted choice for all your needs.
Case Studies
VADO’s Cameo collection
VADO launched its most significant new product range earlier this year: the Cameo collection.
The Cameo collection encompasses a wealth of product variety including brassware, bathroom furniture, ceramic and mineral basins, illuminated mirrors and accessories. Designed with meticulous attention to detail, each element in the collection has been formed to work harmoniously together, ensuring a cohesive and luxurious aesthetic throughout the entire bathroom. The collection is characterised by an echoed soft square design that delivers a premium finish and exudes contemporary style.
The Cameo collection has already been recognised by KBB Review magazine due to its innovative design appeal and ability to create a multitude of looks from one range.
Available in four brassware finishes and five furniture colourways, the product team collaborated closely with Merlyn throughout the design process to ensure the finishes were designed to coordinate with Merlyn products wherever possible, making it easier for our customers to meet all their bathroom needs in one place.
Abode’s Scandi-X tap
Abode’s Scandi-X tap product is engineered with safety and quality at its core and designed for energy and water savings.
Featuring a two-stage safety handle, users can access filtered cold and steaming hot water without the need for a safety lock. To dispense steaming hot water, users simply push the lever down and then pull it forwards, whilst filtered water is accessed by pushing the lever backwards. The tap is equipped with the PROBOIL.2X, the next generation in intelligent hot water boilers, ensuring fast and trouble-free delivery of steaming hot filtered water at the touch of a handle. Cool touch technology located inside the tap creates a barrier between the flow of steaming hot water and surface of the spout so it’s always cool to touch.
Featuring a flow limitation system, it provides aerated hot and cold water with optional 5l/m flow limitation, effectively minimising sink splashback and reducing overall water consumption. The tap is equipped with a cold start valve, significantly reducing energy wastage by ensuring that the tap only dispenses hot water when necessary.
Designed with 4-in-1 functionality, the tap allows users to access filtered cold drinking water directly, reducing the need for single-use plastic in the home. Additionally, Abode offers a free Filter Recycle Scheme, enabling users to return expired filters via Royal Mail, promoting both a
cost-effective and environmentally friendly solution.
Triton achieves a King’s award for Enterprise
Triton Showers has been honoured with a King’s Award for Enterprise in recognition of its outstanding commitment to Sustainable Development, which places sustainability at the heart of its long-term business strategy and net zero ambitions.
First established in 1965, the King’s Awards for Enterprise are one of the most prestigious awards for UK businesses, celebrating the success of exciting and innovative organisations that are leading the way.
Triton has set ambitious targets for reducing its carbon footprint and impact on the environment, whilst embedding sustainability at all levels of the business – from the top down.
David Tutton, Managing Director at Triton, commented: “Given our market-leading position, we believe it is our responsibility to champion the water, energy and carbon-saving benefits of showers at every opportunity. We are, therefore, delighted to receive a King’s Award for Enterprise in Sustainable Development, which is testament to the hard work of everyone within our organisation who is contributing towards delivering change. Going forward, we are committed to achieving an ambitious ‘Net Zero by 2035’ target, with a near-term alignment target of 2028. There is a lot more to do, but we are moving the dial and delivering solid progress, which makes the recognition we have received from the King’s Award for Enterprise so very special.”
This prestigious award is the latest in an award-winning year for Triton, including being recognised by PlanetMark as a Carbon Neutral business and winning their “Sustainability campaign of the year” award, a Silver rating from EcoVardis, and BMA’s Carbon Reduction Award.
Triton’s ENVi® shower
This year Triton launched their most ambitious product to date – the ENVi® electric shower.
Designed with style and sustainability in mind, ENVi® features a number of key functions that bring sustainable showering to users far more easily.
An integrated usage calculator tracks how much water and energy each shower uses, and estimates a cost per shower based on this information. Allowing people to see
their usage helps them make informed decisions about the amount of time they spend in the shower, helping each of us to reduce our impact, both in our wallets, and on the planet.
What’s more, ENVi® features a built-in timer and Eco‑Mode, reducing shower time by one minute to encourage users to speed up and get clean, saving water and energy in the process.
Finally, ENVi® is Climate Partner Certified, meaning Triton, with Climate Partner’s support, calculated the full life cycle of the product, from cradle to grave, and have set and implemented reduction measures.
This shower innovation has been recognised with multiple awards, including:
- Housebuilder Product Awards 2024, Best Kitchen & Bathrooms Product
- Ideal Home Bathroom Awards 2024. Winner, Genius Bathroom Innovation for Triton Showers ENVi® electric shower